How Native Labs helped scale UGC ad creative production to support six figures in monthly ad spend across Meta, TikTok and Youtube Shorts
Building Earth’s Favorite Clothing Company
VERTICAL
Fashion & Apparel
WEBSITE
https://wearpact.com/In annual ad spend supported by Native Labs creatives
ROAS goal and internal creatives
"Native Labs is like an extension of our internal team. We historically have had issues working with agencies, but Native Labs truly values our relationship and works to understand the marketing needs of our business."
Kaitlin Parker
VP of Marketing at Pact
Challenges
Pact was founded in Boulder, Colorado, in 2009 with the goal of making ethical and sustainable apparel that’s comfortable and affordable, using 100% GOTS-certified organic cotton produced in Fair Trade Certified factories.
To get the word out and scale its business, Pact relies on the efficient execution of paid social marketing. Their internal creative team was able to build out statics, but they encountered challenges when trying to build an efficient process for producing UGC ad creative to scale on new platforms and reach new audiences.
"We had not used UGC ad creatives successfully because the sourcing process was very complicated and time-consuming. Finding appropriate influencers, negotiating contracts, getting them products, and reviewing their creative assets was too long of a process just to receive one creative asset."
- Kaitlin Parker, VP of Marketing
Solution
Pact brought on Native Labs in Summer 2022 to help scale out UGC ad creative production. The Native Labs team was able to seamlessly integrate into Pact’s team and operation, consistently delivering content to support multi-six-figures in monthly ad spend across Meta, TikTok and Youtube Shorts and outperform ROAS goals.
"Working with Native Labs has been a seamless experience. Once we give them our internal creative briefs, they are able to easily articulate and transcribe that information into video briefs for UGC content. The review process is simple and allows many opportunities for feedback. They operate like an extension of our internal team. We historically have had issues working with agencies, but Native Labs truly values our relationship and works to understand the marketing needs of our business."
- Kaitlin Parker, VP of Marketing
Our Work
Frequently Asked Questions
Got questions? We’ve got answers! In this section, we address the most common inquiries about Native Labs
Why Native Labs?
Native Labs is a full-service creative studio making high-converting UGC, Studio, and Static
Ads for DTC & Retail Brands.
Our performance-minded creative strategists take a data-driven approach to script top-performing concepts that we produce in-house with our professional actors and creative teams.
We’re your trusted, turn-key partner for creative strategy, content production, and performance optimization.
What is the turnaround time?
We cast, script, shoot, edit and deliver content in less than 4 weeks.
What is your pricing structure?
We price on a flat fee based on the number of video assets you need per month. Book a call or contact trevor@wearenativelabs.com to learn more and see if we're a fit.
Do you work with Influencers?
Native Labs is not an influencer agency. All of our content is filmed with actors by our Creative Directors and production teams. This allows us to deliver consistent quality and take a data-driven approach to test and optimize your creatives.
Where can I use Native Labs content?
We have options for Meta, TikTok, YouTube, CTV, AppLovin, Amazon and more!
Your next winning ad creative starts here
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