How Native Labs helped scale UGC ad creative production to support six figures in monthly ad spend across Meta, TikTok and Youtube Shorts
"Native Labs is like an extension of our internal team. We historically have had issues working with agencies, but Native Labs truly values our relationship and works to understand the marketing needs of our business."
Kaitlin Parker
VP of Marketing at Pact
Challenges
Pact was founded in Boulder, Colorado, in 2009 with the goal of making ethical and sustainable apparel that’s comfortable and affordable, using 100% GOTS-certified organic cotton produced in Fair Trade Certified factories.
To get the word out and scale its business, Pact relies on the efficient execution of paid social marketing. Their internal creative team was able to build out statics, but they encountered challenges when trying to build an efficient process for producing UGC ad creative to scale on new platforms and reach new audiences.
"We had not used UGC ad creatives successfully because the sourcing process was very complicated and time-consuming. Finding appropriate influencers, negotiating contracts, getting them products, and reviewing their creative assets was too long of a process just to receive one creative asset."
- Kaitlin Parker, VP of Marketing
Solution
Pact brought on Native Labs in Summer 2022 to help scale out UGC ad creative production. The Native Labs team was able to seamlessly integrate into Pact’s team and operation, consistently delivering content to support multi-six-figures in monthly ad spend across Meta, TikTok and Youtube Shorts and outperform ROAS goals.
"Working with Native Labs has been a seamless experience. Once we give them our internal creative briefs, they are able to easily articulate and transcribe that information into video briefs for UGC content. The review process is simple and allows many opportunities for feedback. They operate like an extension of our internal team. We historically have had issues working with agencies, but Native Labs truly values our relationship and works to understand the marketing needs of our business."
- Kaitlin Parker, VP of Marketing